Today while browsing Zhihu, perhaps due to professional reasons, a post instantly caught my attention: “How to quickly sublet and rent office buildings.” With a curious attitude, I went to see what good ways and methods everyone has to solve this problem. At first glance, I realized that most of the comments were about subletting information, as follows:
I continued to read, and finally one or two pieces of information briefly explained the solution, but it still couldn’t solve the problem.
To solve this problem, let’s first take a look at the difficulties encountered during the process of subletting office buildings.
Who will take over the shipment?
What channels are available to find the next buyer to take over?
Why didn’t the next owner take over the property after looking at it?
After understanding these issues, it is highly likely that the problem will be resolved.
Coming to pick up the plate?
If you want to sublet this office, you need to first analyze your situation, 1. How long do you still have in the contract lease. 2. The contracted area, rental price (is it higher or lower than the current market price?), property management fee, whether the air conditioning is central or small (suitable for different customers), distance from the subway station, home decoration situation, furniture situation (huge selling point)?
Then summarize the situation in your office!
Based on the general market situation, the editor has summarized that when you choose this business district and building, in most cases, the tenants of the companies around you have the same demands and situations as you. In other words, the companies around you are also in similar situations, and it is highly likely that the event can accept the transportation, subway, commercial and residential facilities near your business district. So there is a high probability that your house will be rented to nearby tenants. Alternatively, it could be within your industry, such as in some areas where industries gather. Most of the companies in Caohejing Development Zone are engaged in software development, and those who are in a similar situation to you and happen to be able to accept the layout of your office are also likely to rent it.
2. What channels are available to find the next buyer to take over?
Subleasing an office, in this case, you are a bit like a seller in the sales position. Remember that this is a buyer’s market now. As a seller, you need to change your mindset and approach. Only by selling can you achieve performance. Holding to your own conditions, such as sublease fees, will only waste time. So how do we do this sales? A simpler, more direct, and cost-effective method is to print out the subletting situation of this office space on A4 paper, and then deliver advertisements door-to-door inside and near the building. Then I had my own industry groups, and I could also push some subletting messages within and outside the industry. Furthermore, increase the distribution of intermediary channel resources and sublet information, and indicate the commission amount in bold and enlarged. Under a heavy reward, there must be a brave man. Don’t just say, ‘Brother, help me sublet the house, the benefits won’t be less.’ However, if you don’t mention the benefits, there’s basically no chance. Compared with the sublease with large area and high total price, if you have money, you can make some headlines. Tiktok will advertise. Ha ha, it’s basically useless.
3. Why didn’t the next owner take over the property after looking at it?
Many methods have been tried, and the tenant has also come and looked at it. It’s okay, but there is no intention to rent. At this point, we should reflect on it. There are only two reasons why we couldn’t reach an agreement. One is that the price is too expensive, and the customer didn’t feel the discount. Why do they say that? For tenants who rent an office now, if any customer doesn’t scan the market through an intermediary company to see the market situation, it’s possible that your rental price is higher than other homes in the current market, which is embarrassing. So make sure to conduct market research. Secondly, I would like to give an example. If there are two houses in a building with the same area and decoration, one is occupied by another owner and the other is your sublet house, the agent will not recommend the client to rent your house. Ultimately, it’s all about money. So, as I mentioned earlier, if you want to sublet an office for a high reward, there must be brave men who come out to work and are all concerned about money. One agent didn’t recommend it, and the other agent didn’t recommend it either. There were originally 5 clients in the market, and one of them could rent your office. However, only one client came to see it, and based on this one client, they wanted to take it down. The difficulty can be imagined.
To summarize: If you want to sublet this office, we need to do some calculations:
If I breach the contract for this office, how much money will I directly lose, including 2-3 months of deposit and the remaining furniture for decoration. For example, 100000 yuan. Research how the commission for the office real estate agency industry in the market is paid. If one month’s rent is used as an agency fee, for example, 30000 yuan, at this time, if you want to sublet, you need to have a marketing budget of more than 30000 yuan (for agency fees, advertising fees, etc.). Only then can it be sublet. Otherwise, the loss would be 100000 yuan. Do you understand!